Ford is renowned for its keen sense of market trends, particularly in the pickup sector. However, when the compact Ford Maverick was introduced for the 2022 model year, even they underestimated the American public’s appetite for a smaller truck. Contrary to expectations, the Maverick’s demand soared, leaving Ford scrambling to meet orders. The initial production run sold out before a single vehicle reached dealerships, and the company has been working to boost output ever since. By the midpoint of 2024, nearly 90,000 Mavericks had been sold, almost matching the entire 2023 sales figure of 94,000. The overwhelming demand means most Mavericks are purchased before hitting the lot, and used models are selling for more than new ones—a testament to its popularity.
Instead of coasting on this success, Ford has introduced the 2025 Maverick with significant enhancements inspired by feedback from its first quarter-million customers. It still boasts the lowest starting price among pickups, though it’s no longer as inexpensive as it once was. The most requested feature—a hybrid all-wheel-drive option—is now available on XL, XLT, and Lariat trims. This addition offers all-weather capability while maintaining impressive fuel efficiency, with the AWD hybrid expected to achieve around 40 mpg in the city, not far off from the 42 mpg of the front-drive hybrid.
The Maverick originally launched with a 2.5-liter hybrid engine as the standard, which quickly became a hit for its fuel economy. By 2023, Ford raised its price to match the 2.0-liter EcoBoost, and in 2024, the EcoBoost became standard while the hybrid was offered as a premium option. In 2025, the 2.5-liter hybrid is back as standard, but now comes with a $2,375 increase compared to previous years.
The Maverick’s power outputs remain consistent: the hybrid versions deliver 191 horsepower and 155 lb-ft of torque, while the 2.0-liter EcoBoost variants provide 238 horsepower and 277 lb-ft of torque.
Although the EcoBoost was rated at 250 horsepower in the past, adjustments to meet California emissions requirements have slightly altered the reported figure without affecting performance.
Ford has made notable design updates for 2025, ensuring each Maverick trim stands out. Each model features a distinct grille and refreshed front bumper and headlamps. The higher trims offer LED projectors and accents, while the Lariat adds a 19-inch wheel option. Inside, new colors and materials enhance the aesthetic, with Grabber Blue replacing the XLT’s orange accents and the Lariat featuring a Smoke Truffle theme with bronze highlights. The Black Appearance Package adds unique touches to the XLT and Lariat.
The Maverick still appeals to those seeking simplicity without overwhelming tech. Yet, as customer interest in advanced features has grown, Ford has responded with a larger 13.2-inch infotainment touchscreen, accompanied by an 8.0-inch digital instrument cluster. The system now includes Sync 4, wireless Apple CarPlay and Android Auto, and a built-in 5G modem for over-the-air updates. Additionally, Ford’s 360-degree camera system and CoPilot 360 suite are now standard, with features like pre-collision assist and lane keeping assist included in all models.
Towing remains a key aspect of the Maverick, despite not being its main focus. All models can tow up to 2,000 pounds, while AWD versions can handle 4,000 pounds with the 4K Tow package. For 2025, Ford has integrated Pro Trailer Hitch Assist and Pro Trailer Backup Assist on Lariat and Tremor trims.
The off-road Maverick Tremor package, initially introduced as an add-on for EcoBoost AWD models, is now a standalone trim above the Lariat. It retains its off-road features, including a special suspension and Trail Control, but no longer offers a budget-friendly XLT version.
The 2025 Maverick starts at $27,890, including a $1,595 destination charge, and remains a strong contender in the compact pickup market.
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